Should you work with a specific group of people? Or leave it open to all people? If you ask me who I work with, I would say three types of people. I work with executives, entrepreneurs after their first round of funding(so they can afford the coaching), and people who are in transition from corporate to entrepreneurship, vice versa or into retirement and a focus on community service.
Numerous times over the years people have suggested finding a niche. I can see the benefits(security, focus, stability, focused marketing, predictable sales, familiar challenges to coach to) But I have seen colleagues be seriously impacted if that particular business or industry goes into a downturn. I have also talked to coaches who got bored after a number of years.
My coach used to respond to people who asked if he was an expert in their particular business with this phrase. "I don't know your widgets, but I do know people. And if your business includes people, I can help." I like that. Because the business challenges may be different, but the people challenges are likely the same. I am an expert in people, performance, partnership, communication and relationship. I like to work with people from different countries and cultures. I like to work in different businesses and with people of all ages.
So should you have a niche? I would suggest that you speak to who you can, coach who is willing, and see what the trends are. Use your social media to put the word out about what you are looking for. List the qualities and values of the person you want to work with and ask your community to be on the lookout and make warm introductions via text or email so there is a sense of timeliness.
Use the phrase 'complimentary session' instead of 'free session'. The world doesn't value free.
Coach whoever shows up. Use the phrase 'complimentary session' instead of 'free session'. The world doesn't value free. Value yourself. Be of service. Do you need to do more than one session to establish if it's a match? Do a second session! Don't try to cram the sale in the last five minutes. Don't sell into fear! Say something like, "This has been a good session. Can I offer you another session and then we can talk logistics, commitment and cost then?" Be spacious! Be abundant. Be generous. These people are going to spend hours of time and thousands of dollars. Make certain it's a match.
So niche or not, it's up to you. But notice if you are trying to hide some fear, insecurity or anxiety by 'only' working with 'dentists'. Consider getting on your growth edge, stepping outside of your comfort zone, trusting your process, taking action, being in relationship and asking for the meeting. And then the sale! It's been working for me for 30 years. I must be doing something right. :)